Smart Hub and LANDBANK tie up for pioneering BayadLoad service

Published October 8, 2013

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In photo are, from left, LANDBANK President and CEO Gilda E. Pico, Budget and Management Undersecretary Richard E. Moya, and PLDT Group President and CEO and Smart Hub Chairman Napoleon L. Nazareno.

Smart Hub, Inc., a unit of Smart Communications, Inc. (Smart) has collaborated with the Land Bank of the Philippines for BayadLoad, the newest e-money innovation that allows convenient, fast and safe payment of membership contributions via the mobile phone to government agencies such as the Social Security System, Home Development Mutual Fund (Pag-IBIG Fund) and Philippine Health Insurance Corp.

A Memorandum of Understanding (MoU) was recently signed by Smart Hub and LANDBANK at the latter’s head office in Manila.


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Seated, from left to right, are LANDBANK FVP and Cards and e-Banking Group Head Marilyn Tiongson, LANDBANK EVP and Branch Banking Sector Head Jocelyn DG. Cabreza, LANDBANK President and CEO Gilda E. Pico, Budget and Management Undersecretary Richard E. Moya, PLDT Group President and CEO and Smart Hub Chairman Napoleon L. Nazareno, PLDT Group EVP for Individual Business and Smart Wireless Consumer Division Head Charles A. Lim, and Smart e-Money Innovation and Payments Ecosystem Build Head Lito Villanueva.
(Standing L-R) Pag-IBIG Fund VP for Fund Management Rey Malaya, USAID Scaling Innovation in Mobile Money Project Chief of Party Mert Tangonan, PhilHealth VP for Member Management Evelyn Bangalan, USAID Project Management Specialist Tess Espenilla, Mercy Corps Senior Director for Financial Inclusion and Innovation Leesa Shrader and SSS Manila Branch Head Lito Sumangil.


A Memorandum of Understanding (MOU) was recently signed by Smart Hub, Inc. and Land Bank of the Philippines at the latter’s head office in Manila. The event was witnessed by major stakeholders of the newest e-money innovation, BayadLoad that allows convenient, fast and safe payment of membership contributions to government agencies such as SSS, Pag-IBIG Fund and PhilHealth via the mobile phone.